B-Better Water 

For this project Unilever gave full freedom and support to Kris Michiels and Helene Esser - Unilever employees - to develop a new and unique water brand with the lowest carbon footprint ever (packaging consists over 90% from plant based material). 

The working method of this innovation project is quite different. UL cooperated as much as possible with external partners, creating a network instead of developing everything themselves. UL regards this as a new and the future way of working.

Mezzo is proud to have been one of de development partners for this unique concept as well as this new development approach. 


Launch Summer 2019

Beat the Itch

Total new packaging development (cap/bottle/label) to replace exisiting anti lice product (OTC)


Result: 
Clever and easy-to-use dosing mechanism within cap

Increased shelflife of product

Maximum efficacy of active ingredient when applied

Launch October 2019 

No Lime Nails 

Redesign and rethink existing pen and application tip. Make sure active ingredient (with high evaporation rate) and material ensures a shelflife of 36 months


Result: 

New tip, bigger & better

New pen design inspired by stylus Apple

New material compound 

Team capability: Design, prototyping, testing, engineering, compound development, assembly and filling, logistics and project development 

Launch march 2020

Keep it Iconic

Review and spice-up the packaging of van Wijngaarden's assortment of sauces. Objective: make coherent, ready for the future and keep it iconic.

Team capabilities: marketing, branding, trend analysis, and project management 


Branding

Re-usable Tube

Specific customer demand to review existing design and execute tooling/engeneering/production for a re-usable tube in both 75 and 200ml.


Key in development is choice of compound due to multitude of bulk options and prevent deformation of tube body

Team capabilities: design, prototyping, pilot tooling, engineering, compound development,  logistics and project management


Launch june 2019 

Sustainable Packaging

100+ Mio Dosing Caps Sold

A solid POC for this unique way to add flavour/function to bottled water. But no fear to improve the dosing cap of Cedevita

Result: 
60% weight reduction

New patented design

One part only

Improved functionality

Team capabilities: concepting, design, engineering, mold injection, patent research, filling, logistics and project management  

 
Launch summer 2019  (pica still existing concept) 

Dosing Caps

From Bag to Bottle

Due to poor performance of bagged solution (leakage and difficult to dose) in need of improved alternative  


Result: 

New design inspired by EcoCoke

Patented dosing (40ml) mechanism

Barrier proof compound for ethereal oils

E-commerce ready

Launch summer 2019

New Packaging Development

Just work...

...for one of the greatest brands in haircometics: Keune. 

Proud that we can contribute  - on project basis -  to the packaging development of this stylish and iconic brand for professional hair care products.  

Consultancy in Packaging