For this project Unilever gave full freedom and support to Kris Michiels and Helene Esser - Unilever employees - to develop a new and unique water brand with the lowest carbon footprint ever (packaging consists over 90% from plant based material).
The working method of this innovation project is quite different. UL cooperated as much as possible with external partners, creating a network instead of developing everything themselves. UL regards this as a new and the future way of working.
Mezzo is proud to have been one of de development partners for this unique concept as well as this new development approach.
Launch Summer 2019
Beat the Itch
Total new packaging development (cap/bottle/label) to replace exisiting anti lice product (OTC)
Clever and easy-to-use dosing mechanism within cap
Increased shelflife of product
Maximum efficacy of active ingredient when applied
Launch October 2019
No Lime Nails
Redesign and rethink existing pen and application tip. Make sure active ingredient (with high evaporation rate) and material ensures a shelflife of 36 months
New tip, bigger & better
New pen design inspired by stylus Apple
New material compound
Team capability: Design, prototyping, testing, engineering, compound development, assembly and filling, logistics and project development
Launch march 2020
Keep it Iconic
Review and spice-up the packaging of van Wijngaarden's assortment of sauces. Objective: make coherent, ready for the future and keep it iconic.
Team capabilities: marketing, branding, trend analysis, and project management
Specific customer demand to review existing design and execute tooling/engeneering/production for a re-usable tube in both 75 and 200ml.
Key in development is choice of compound due to multitude of bulk options and prevent deformation of tube body
Team capabilities: design, prototyping, pilot tooling, engineering, compound development, logistics and project management
Launch june 2019
100+ Mio Dosing Caps Sold
A solid POC for this unique way to add flavour/function to bottled water. But no fear to improve the dosing cap of Cedevita
60% weight reduction
New patented design
One part only
Team capabilities: concepting, design, engineering, mold injection, patent research, filling, logistics and project management
Launch summer 2019 (pica still existing concept)
From Bag to Bottle
Due to poor performance of bagged solution (leakage and difficult to dose) in need of improved alternative
New design inspired by EcoCoke
Patented dosing (40ml) mechanism
Barrier proof compound for ethereal oils
Launch summer 2019
...for one of the greatest brands in haircometics: Keune.
Proud that we can contribute - on project basis - to the packaging development of this stylish and iconic brand for professional hair care products.